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> The American Heart Association recently launched<http://newsroom.heart.org/news/american-heart-association-survey-shows-americans-are-unaware-of-how-much-sodium-they-eat> a new sodium reduction campaign with the tagline, “I love you salt, but you’re breaking my heart.” A survey by the American Heart Association found that 97 percent of Americans either underestimated or could not estimate how much sodium they eat every day. The campaign aims to increase awareness of excess sodium intakes and the impact those intakes have on health and inspire changes in consumer behaviors to reduce sodium intake.  In addition, the campaign will build a base of supporters who can actively engage with decision makers on policy changes to reduce sodium in the food supply.
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> The campaign’s website www.heart.org/sodium<http://www.heart.org/sodium> features a pledge for people to reduce the sodium they eat as well as a blog authored by a registered dietitian, a quiz, infographics, recipes, educational articles, and a new 1-minute video<http://bit.ly/1trMjLv> - “Don’t Let Salt Sneak Up On You” - introducing the character “sneaky Salt.”
> We hope you will help spread the word! Please find attached a toolkit containing a campaign overview; key messages; sample social media messages and images, sample e-newsletter blurbs, PSAs, and more.  A few ideas of how you can help:
> •        Take the pledge<http://bit.ly/1zrYF6R> to reduce your sodium intake and encourage your connections to do the same
> •        Pitch the video<http://bit.ly/1trMjLv> to your media contacts, especially online media
> •        Share the video<http://bit.ly/1trMjLv> and website link via your social media channels, using the sample social media messages listed below and in the toolkit
> •        Link to the website<http://www.heart.org/sodium> from your organization’s relevant webpages
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> Model Twitter posts
> •        It’s not about the salt shaker--you’re getting too much sodium, mostly via packaged+restaurant foods. Get the facts: http://bit.ly/1w6kYuk
> •        Cut your salt intake and protect your heart by getting the Salty Scoop: http://bit.ly/1qO3O4Y #SneakySalt
> •        Too much salt? Americans eat 3,400+ mg of sodium every day—way more than recommended. Don’t let Salt sneak up on you: http://bit.ly/1trMjLv
> •        Test your sodium smarts and take the @American_Heart quiz to see how sodium-savvy you are: http://bit.ly/1mk5Cl3 #SneakySalt
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> Model Facebook posts (select a graphic from the attached toolkit appendix)
> •        We’ve been learning a lot about our relationship with Salt lately, and it’s not all good. In fact, Salt is sneaking up on us. See for yourself: <iframe width="640" height="360" src="//www.youtube.com/embed/YR81aziXRfw" frameborder="0" allowfullscreen></iframe>
> •        Slash your sodium intake by cooking more at home and using herbs, spices, citrus juices, and vinegars instead of salt to flavor your meals. You can help friends and family live healthy, too, by taking and sharing the pledge to reduce your sodium! www.heart.org/sodium<http://www.heart.org/sodium> http://bit.ly/1w6kYuk
> •        How is your relationship with salt going? If you’re like most other Americans, it’s unhealthy, and you may not even realize it. Take our quiz to find out if your relationship with salt needs couples therapy! http://bit.ly/1mk5Cl3
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> If you have questions, contact Emily at [log in to unmask]<mailto:[log in to unmask]>.
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