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March 2015

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Subject:
From:
Arlene Spark <[log in to unmask]>
Date:
Tue, 10 Mar 2015 13:56:13 +0000
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We’re thrilled to share the news that Burger King has dropped soda from its kids’ menu<http://www.usatoday.com/story/money/2015/03/09/burger-king-fast-food-restaurants-soft-drinks-beverages/24661959/>.

As you may recall, members of the Food Marketing Workgroup sent Burger King a letter (attached) last year, urging the company to improve the nutritional quality of its children’s meal options, including removing sugary drinks from the children’s menu.  In addition, MomsRising petitioned Burger King<http://action.momsrising.org/sign/kidsmeals/> to drop soda from its kids’ menu.  There also have been other action alerts and social media efforts aimed at Burger King.

These joint efforts have been successful: Burger King has agreed to remove sugary soda from its children’s meals and menus and will not market soda as part of its kids’ meals.  All the changes have been made at headquarters, and individual franchises are in the process of making the switch.

Together, we have succeeded in ensuring that the top three restaurant chains in the country—Burger King, McDonald’s<https://www.cspinet.org/new/201310111.html>, and Wendy’s<http://cspinet.org/new/201501152.html>—don’t market soda directly to children as part of their kids’ meals.  Next up: Applebee’s.

Thank you to everyone who helped to achieve this, particularly our friends at MomsRising!  This success is yet more proof that companies can change—if they hear from us.

Please share this good news with your supporters.  Below are some model social media posts.  You can also use this link<http://ctt.ec/eac54> to tweet to Applebee’s to ask them to be next.

Facebook

After hearing from parents around the country, Burger King has agreed to remove soda from its kids’ menu! There is too much sugar in kids’ diets—they don’t need to be induced to consume more. This announcement is a step in the right direction. Now, none of the top four fast-food chains (McDonald’s, Wendy’s, Burger King, or Subway) have soda on the kids’ menu.  Next up is Applebee’s.  Please tweet to encourage them to do the same: http://ctt.ec/eac54.

[cid:_1_0AB938800AB93480004C136A85257E04]

Twitter

Good news: @BurgerKing is dropping soda from its kids’ menu! @Applebees, now it’s your turn…[IMAGE]

.@BurgerKing<mailto:.@BurgerKing> joins @SUBWAY, @McDonalds, @Wendys & @Arbys in removing soda from their kids’ meals. @Applebees, you’re next!

Kudos to @BurgerKing for removing soda from its kids’ meals. This doesn't completely fix BK’s kids’ meals, but it’s a step forward.

Please let us know if you’re able to help get the word out.

Sincerely,

Jessica Almy and Margo Wootan
Center for Science in the Public Interest




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