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The New School Lunch
The Rudd Center commends the U.S.Department of Agriculture for the significant improvements it made in the
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regulations for the National School Lunch Program this year. Food service directors around the country have been working diligently to implement positive changes, including serving more fruit, vegetables, and whole grains, while reducing sodium, saturated
fat, and excess calories.
Criticism has surfaced from a few students, teachers, and government representatives. “I have a hypothesis -- these students aren't actually hungry; they miss the salt, sugar and fat,” said Marlene Schwartz, PhD, Rudd Center Deputy Director, in her
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blog on The Huffington Post.
Parents, teachers, and administrators can take the following steps to ensure an effective transition to the new standards.
1. Help students to either eat breakfast at home or participate in the school breakfast program.
2. Promote the whole grains, fruit, and vegetables in students’ lunches. These foods are good sources of fiber, which leads to feeling full.
3. Arrange a way for students and food service staff to communicate about how different dishes taste and involve students in designing lunches.
4. Join your school wellness committee and involve the committee in the discussion. Every school district that participates in the lunch program has a group of students, parents, teachers, administrators, and food service staff that addresses policies related
to nutrition and physical activity.
The new regulations are based on decades of sound science and are part of our nation’s response to the problem of poor nutrition among youth. Studies have shown that youth need to consume more fruit, vegetables, and whole grains, and less sodium, saturated
fat, and excess sugar and calories. These regulations are an important step on the path to a healthier generation.
American Beverage Association to Post Calories on Vending Machines
The American Beverage Association announced that it will [log in to unmask]" target="_blank">
post the calories of beverages in vending machines in Chicago and San Antonio municipal buildings. The Calorie Count Vending Program will begin in early 2013 and then expand nationwide. Coca-Cola, PepsiCo, and Dr Pepper Snapple Group will work with their
partners to display calories per container, offer more lower-calorie beverages, and add a message to the front of vending machines about choosing healthier beverages.
Cities and states around the country, including Chicago, are discussing or have
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filed legislation for a [log in to unmask]">
sugar-sweetened beverage tax, which has the potential to reduce consumption and raise revenue that could be earmarked for obesity prevention programs. Many organizations and communities have launched
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campaigns to reduce consumption and promote healthier options.
Rudd Report on Sugar-Sweetened Beverage Taxes: An Updated Policy Brief
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The Rudd Center has updated its [log in to unmask]" target="_blank">
Sugar-Sweetened Beverage Taxes Policy Brief. Since the 2009 publication of the first Report on soft drink taxes, significant progress has been made in the effort to reduce consumption of sugar-sweetened beverages. The body of scientific literature that
links consumption to overweight, obesity, and chronic illnesses has grown substantially. The Report discusses this literature, the estimated effects of a tax, policy recommendations, and the arguments used by proponents and opponents of the tax.
F as in Fat Report Shows Need for Prevention and Policy
[log in to unmask]">Adult obesity rates, along with obesity-related diseases and health care costs, will increase
considerably in every state across the country over the next 20 years if current trends continue, according to “[log in to unmask]" target="_blank">F
as in Fat: How Obesity Threatens America’s Future 2012,” an annual report from Trust for America’s Health and the Robert Wood Johnson Foundation (RWJF) on obesity trends in the United States.
The report showed that obesity rates for adults could reach or exceed 44 percent in every state and exceed 60 percent in 13 states. However, if the average body mass index was reduced by 5 percent by 2030, billions of dollars in projected health care spending
would be saved.
The report emphasized the need for policy at every level of government. “This study shows us two futures for America’s health,” said Risa Lavizzo-Mourey, MD, RWJF president and CEO. “At every level of government, we must pursue policies that preserve health,
prevent disease and reduce health care costs. Nothing less is acceptable.”
The Rudd Center’s work on weight bias and stigma was discussed in the report. Incidences of weight bias have increased in the United States along with obesity rates. Weight discrimination has increased by 66 percent over the past decade in the United States
and has reached rates similar to those of racial discrimination.
The importance of menu labeling was also discussed. Eighty percent of consumers want nutrition information on menus and menu boards, and several states and localities have already implemented menu labeling laws.
The report concluded with a call to action, urging policymakers at all levels to invest in obesity prevention and implement policies to combat the epidemic. Recommendations from the report included:
- Fully implement the Healthy, Hunger-Free Kids Act by implementing the new school meal standards and updating nutrition standards for competitive foods.
- Increase investments in effective, evidence-based obesity-prevention programs.
- Finalize the Interagency Working Group on Food Marketed to Children Guidelines.
- Fully support healthy nutrition in federal food programs.
TV Anchor Responds to Viewer's Attack on Her Weight
Jennifer Livingston, a local news anchor for WKBT News 8 “This Morning” in La Crosse, Wisconsin, recently [log in to unmask]" target="_blank">responded
on-air to a viewer’s attack on her weight. Livingston received an email from a male viewer who claimed she was not a "suitable example" for young girls because of her weight, and that she should consider her responsibility as a local public personality
to present a “healthy” lifestyle.
In her on-air response, Livingston stated that she was "much more than a number on the scale." She then turned the viewer’s discussion of her weight into a message against bullying, noting that October is Bullying Prevention Awareness Month, and encouraging
youth not to let their self-worth be defined by bullies.
“The remarkable and courageous response from Jennifer Livingston is inspiring," said Rebecca Puhl, PhD, Rudd Center Director of Research and Weight Stigma Initiatives. "At a time when weight-based bullying is more widespread toward overweight youth than
ever before, her message is one that should be repeated in classrooms across the country. We live in a society where bullying individuals about their weight has become socially acceptable, and we must increase efforts to put a stop to this pervasive, damaging,
and unfair treatment. Jennifer Livingston is an admirable example for young people and should be commended for taking a public stand against bullying.”
Employment Opportunity at the Rudd Center
[log in to unmask]">Biostatistician
Provide data integration and analysis support for Rudd Center researchers in various food marketing and food policy projects. Establish databases created from multiple sources, verify data quality, recommend appropriate statistical and analytical methods, evaluate/analyze
data, and present results. Provide advice to and consult with Rudd Center researchers on database design and statistical analysis for other research studies centered on food policy, nutrition, and obesity.
Upcoming Seminar Speakers
Wednesday, November 7, 12:30 pm
Ronette Briefel, DrPH, RD
Senior Fellow, Mathematica Policy Research
National Data to Inform Childhood Obesity Prevention Strategies: Beverage, Dietary, and Activity Practices at Home and School
Tuesday, November 13, 12:30 pm
Amy B. Jordan, PhD
Director, Media & the Developing Child, Annenberg Public Policy Center, University of Pennsylvania
Testing the Effectiveness of Public Service Advertising Aimed at Reducing Consumption of Sugar-Sweetened Beverages
Unless otherwise noted, seminars are held at the [log in to unmask]">
Rudd Center. The seminars are free and open to the public. Seating is limited. The
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full schedule for the Fall Seminar Series is available online and for [log in to unmask]" target="_blank">
download.
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Rudd Center Spotlight: Amy B. Jordan, PhD
 Amy B. Jordan, PhD, Director of the Media & the Developing Child Sector of the Annenberg Public Policy Center at the University of Pennsylvania,
will present Testing the Effectiveness of Public Service Advertising Aimed at Reducing Consumption of Sugar-Sweetened Beverages on November 13 during the Rudd Center’s
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Fall Seminar Series.
Dr. Jordan’s research focuses on the role the media play in the childhood obesity epidemic. Her studies have examined the implementation and public reception of the educational television mandate known as the Three-Hour Rule; the V-Chip legislation; the American
Academy of Pediatrics’ media use recommendations; and the impact of food marketing on children.
She is currently the Principal Investigator of a study examining sugary beverage-related campaigns from around the country as a strategy for addressing childhood obesity. The study is funded by the Robert Wood Johnson Foundation. Under a grant funded by
the Centers for Disease Control and Prevention, Dr. Jordan recently provided the Philadelphia Department of Public Health with formative and monitoring research for the city's media campaign to fight childhood obesity.
Dr. Jordan is currently the co-editor of the Journal of Children and Media and co-author/editor of several books, including
Media Messages and Public Health and Children, Adolescents, and the Media. She is the recipient of the International Communication Association's Best Applied/Policy Research Award and the National Communication Association's Stanley L. Saxon
Applied Research Award.
Just Published by the Rudd Center
Government’s Legal Authority to Regulate Food-Industry Practices
The importance of obesity as a public health concern has led to many proposed policy solutions that have stirred up controversy and opposition from the food industry.
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Governments have the legal authority to regulate food-industry practices despite legal challenges threatened or launched by industry, according to the Rudd Center’s Jennifer Pomeranz, JD, MPH, Director of Legal Initiatives, and Kelly Brownell, PhD, Director,
in a “Perspective” piece published in the New England Journal of Medicine.
Using New York City’s sugar-sweetened beverage serving size restriction as an example, Pomeranz and Brownell discussed the challenges made by the food industry against government regulation and the lack of a sound legal basis for its opposition.
Regulations that affect the sale of a product are presumed to be constitutional if they have a rational basis and if the government body enacting them has the appropriate knowledge and experience to do so, according to the authors. They asserted that New
York City’s sugar-sweetened beverage portion size restriction has a rational basis and is related to government’s interest in protecting citizens’ health based on the established health harms from consuming large portions of sugar-sweetened beverages.
The authors refuted potential industry challenges based on the First Amendment, Dormant Commerce Clause, Equal Protection Clause, and alleged substantive due-process rights of consumers.
Pomeranz and Brownell encouraged governments to consider experimenting with similar regulations of food retail environments.
Food Day Celebrates Healthy, Affordable, Sustainable Food
The second annual [log in to unmask]" target="_blank">
Food Day will take place on October 24, connecting people nationwide as they address health, nutrition, hunger, agricultural policy, animal welfare, and farm worker justice. Individuals and organizations can get involved in Food Day, which is coordinated
by Center for Science in the Public Interest, by attending an event in their community.
The Latest Rudd Center Podcasts
Curt Ellis
Co-Founder and Executive Director, FoodCorps
James Krieger, MD, MPH
Chief, Chronic Disease and Injury Prevention Section, Public Health – Seattle and King County; Clinical Professor, Medicine and Health Services, University of Washington
The Rudd Center’s extensive [log in to unmask]" target="_blank">
library of podcasts is available for download on [log in to unmask]" target="_blank">
iTunes U and through an [log in to unmask]" target="_blank">
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