This email is forwarded from IFIC's monthly newsletter, Food Insight. Remember that IFIC represents the processed food industry, so read this and all their other materials with the proverbial grain of salt. Section 1 -To Feed the Future, We Need a Feast of Facts, and a Famine of Fear Section 2 - Protein Needs: Does everyone have their own reality? Section 3 - Empowering Consumers to Close the "Control Gap" Findings from the IFIC Foundation 2013 Food & Health Survey Section 4 - Newsbite: The 2015 Dietary Guidelines for Americans Process Launches [logo] [spoon] Welcome to the 2013 August Issue of Food Insight! [feed]To Feed the Future, We Need a Feast of Facts, and a Famine of Fear by David B. Schmidt, President CEO, International Food Information Council & Foundation Less than three decades from now, in 2041, the United Nations estimates that the population of the world will reach 9 billion people. That's a lot of mouths to feed, to put it mildly. So how will we do it? How can a world of limited resources possibly adjust to the food and sustenance needs of its people when their numbers will expand by more than one-quarter, and in such a relatively short period of time? How will we cope with what the U.N. Food and Agriculture Organization estimates will be a 60 percent increase in overall food demand? Read More<http://r20.rs6.net/tn.jsp?e=001e3WZsr8p6CU9SBS5DhcC6BM7L3kfO-xb6KDLASk6-h13UQmebvns32MLgvisU8qGHyFqyGB8aAflmZmZBgA-Oi9HWP3TrYzagYJOeEUYO0yhXyiyIf7SXX3NYaxFv62jVmQy5Jjmmh1_AU3M1Sld7a7Asz0MkgVwD6XQMGg_pL9P-HeOIjF3UiewJRTRj_xue6Qekze-IPTxVIZV6C9jxzOfLakDaQeMW-X-sJf0-x7pxo8AabBCb-SbfyZS8sFbopMk6j7HFSx5VIHiRe5Stec0j_eZvF0SjXmDdyWYP0bEbqnaRwTWGhkSNyzU96pcy8DzLl_pGD3HKqiLgeROFNkts8Ni-Mkvm3x3ix3QngYbhPwqCdyv0A==> [pro]Protein Needs: Does Everyone Have Their Own Reality? This year, IFIC Foundation's Food and Health Survey asked 1000 Americans about what they consider when they purchase packaged food or beverages and 63% responded that they are looking for protein. In fact, 57% of respondents indicated that they are trying to get a certain amount or as much protein as possible, which ranks in the top 3 responses and only slightly behind fiber and whole grains in desirability. Read More<http://r20.rs6.net/tn.jsp?e=001e3WZsr8p6CWsnuY3tpxNbtS7KKENPXCRHqYAE_vp022yrVFD6zwE2PKQyZheZs2JoapDaqZgvdPhX-tuHxEUNxpj763hZDYrn3A_aR-yZ7wGkZX7KkA7FQVYMvlELg_QzqeKq3MavcNMCb7cV-L3UCAQYJ57tuhXQ9epNz31hIoYnbLo_l1z9j21ROqF_1eXs99ou-uJpNiawbeKqc_e4-m4R4oOnYWQKyEsGVgKN41ZXERHZaqn9Q==> [empower]Empowering Consumers to Close the "Control Gap" Findings from the IFIC Foundation 2013 Food & Health Survey In our IFIC Foundation 2013 Food & Health Survey, we learned that consumers give themselves high marks for the healthfulness of their diet and their level of physical activity-B- and C+ respectively-yet they recognize room for improvement. Nearly nine in ten Americans is making an effort to improve the healthfulness of their diet. These actions range from trying to consume more fruits and vegetables (88%) to trying to consume smaller portions (73%) and balancing calories to manage weight (54%).Read More<http://r20.rs6.net/tn.jsp?e=001e3WZsr8p6CXjdyuW1mQNdqUPMOdmqc9vzQmfl0oQeBczqTYWPqD3Pfe-xrLGNO1Wdry8VGQM8B1Ssuw9KsIdkEv88vCJ9L7O74MbGkwHpJTDJzjW4AvvdApX1FEzy-gKMh5Hjswy60U2FsGg9tC3qyttjCABlw1gfiOaPDDH520hN0viTupEhL8Iq-d6ZJAe8ZJJcRPkrn7F2gH3q5nqtAeVLen-eOt2o3a8wz2HAv3syrOYMokW8PpbVKbr_m5rM5GRY6MJ3u4Iq8vV82c1mTPQE9pb6MonYTBWdlDcchy7xdVTPnLnNg==> NewsBite [news]The 2015 Dietary Guidelines for Americans Process Launches On January 31, 2011, the Federal government unveiled the 2010 Dietary Guidelines for Americans (DGA), the seventh and latest edition and the foundation for all Federal nutrition programs, standards and education. 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