Is this a “freedom of speech” issue?
Add this story to your files on marketing.
TV pitchman Kevin Trudeau gets 10-year sentence
(“Trudeau touted his book, The Weight Loss Cure 'They' Don't Want You to Know About, in commercials that often employed news-interview formats”)
http://www.usatoday.com/story/news/nation/2014/03/17/kevin-trudeau-sentenced/6546433/
Related Resource: FTC
http://www.ftc.gov/news-events/press-releases/2014/01/sensa-three-other-marketers-fad-weight-loss-products-settle-ftc
Arlene Spark, EdD, RD, FADA, FACN
Professor of Nutrition
CUNY School of Public Health
Hunter College & The CUNY Graduate Center
Subscribe to or unsubscribe from our listserv, NFS-L:
Click here: LISTSERV 16.0 - Subscribe or Unsubscribe to the NFS-L List
To unsubscribe from the NFS-L list, click the following link:
&*TICKET_URL(NFS-L,SIGNOFF);