Is this a “freedom of speech” issue?

Add this story to your files on marketing.

TV pitchman Kevin Trudeau gets 10-year sentence

(“Trudeau touted his book, The Weight Loss Cure 'They' Don't Want You to Know About, in commercials that often employed news-interview formats”)

http://www.usatoday.com/story/news/nation/2014/03/17/kevin-trudeau-sentenced/6546433/

Related Resource: FTC

http://www.ftc.gov/news-events/press-releases/2014/01/sensa-three-other-marketers-fad-weight-loss-products-settle-ftc

Arlene Spark, EdD, RD, FADA, FACN

Professor of Nutrition

CUNY School of Public Health

Hunter College & The CUNY Graduate Center