In December, 41 members of the Food Marketing Workgroup<http://cspinet.org/new/201412041.html> sent American Licorice a letter urging the company to stop marketing candy to children.  This week, the Council of Better Business Bureaus announced that the candy company-which makes Red Vines and Sour Punch-has joined the Children's Food and Beverage Advertising Initiative (CFBAI) and has agreed not to advertise candy to children.
Thank you to all of the organizations and individuals who signed the letter, put out their own action alerts, spread the word on social media, and sent emails to the company through CSPI's or other action pages.
The past few months have been a fantastic demonstration of how our collective voices really can make a difference.  But there is plenty of work left to do.  Although American Licorice and the other five candy companies that belong to CFBAI make 60 percent of candy sales in the United States, candy advertising remains on television-particularly on the kids' network Nickelodeon.  In addition to pressing CFBAI to cover more kids and more media, we need to make sure that entertainment companies like Nickelodeon know that public health advocates and parents demand an end to junk food advertising to kids.
One way to help ensure that companies listen when we ask is to recognize when companies do make progress.  Please join us in thanking American Licorice for pledging not to advertise candy to children--then be sure to tell the companies that continue to advertise junk food to kids that they must do better.
Here are some social media posts.  Please let us know if you are able to share them.
FACEBOOK:
Good news! In December, parents, health professionals, and other concerned citizens asked American Licorice to stop marketing junk food to kids. Now, that company-the maker of Red Vines and Sour Punch Candy-pledged not to advertise candy to kids and agreed to let the Better Business Bureaus hold it accountable. Talk about proof that your voice really can make a difference!
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TWITTER:
#GoodNews: Company pledges not to advertise @RedVines & @SourPunchCandy to kids.
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Congrats to the company behind @RedVines & @SourPunchCandy for joining @bbb_us's Children's Food & Beverage Advertising Initiative.
Hey @NickelodeonTV, another candy company has pledged not to advertise to kids. When will you stop airing candy ads?
Good news: you won't see @RedVines on @NickelodeonTV. Bad news: other junk food ads remain. Take action: http://action.cspinet.org/ea-action/action?ea.client.id=1927&ea.campaign.id=34544
Sincerely,
Margo Wootan and Jessica Almy
Center for Science in the Public Interest