Subject: Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education

Exciting news: Food Marketing Workgroup member Faith Boninger published a new book on school marketing.

 

If you strip away the rosy language of “school-business partnership,” “win-win situation,” and “giving back to the community,” what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.

 

Yet school districts, desperate for funding sources, often eagerly welcome marketers and may not recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive.

 

Alex Molnar and Faith Boninger’s just-released book, Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education, examines these threats and makes a strong case that that schools should be ad-free zones.

 

The book specifically addresses the threats posed by food marketing in schools, and its analysis may be helpful to you with your own campaigns. Here is some model social media to share with your colleagues and networks.

 

Tweets:

 

Just released: Important new book on how commercialism in schools threatens our children. amzn.to/1J2xHse #SoldOut

 

Marketing to children in school threatens children’s well-being and the integrity of their education. amzn.to/1J2xHse #SoldOut

 

“School-business partnerships” = exploitation of children for financial gain. amzn.to/1J2xHse #SoldOut

 

Marketing programs in schools exploits children for financial gain. amzn.to/1J2xHse #SoldOut

 

How we’re selling out our children when we allow marketing in schools: amzn.to/1J2xHse #SoldOut

 

Schools need money, but selling out our kids for cash is not the way to get it. amzn.to/1J2xHse #SoldOut

 

Facebook posts:

 

Required reading!  Just released:  Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education, by Alex Molnar and Faith Boninger. If you strip away the rosy language of “school-business partnership,” “win-win situation,” and “giving back to the community,” what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. amzn.to/1J2xHse

 

In desperate need of funds, schools look to corporate donors to help make ends meet. Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education, just released by Alex Molnar and Faith Boninger, explains that marketing to children in schools is far from innocuous, but rather threatens children’s health, well-being, and the integrity of their education. amzn.to/1J2xHse

 

Companies looking to create customers for life know that a great marketing strategy is to “donate” to schools and to “sponsor” school programs. Alex Molnar and Faith Boninger’s new book, Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education, shows how seemingly beneficial or innocuous school-business “partnerships” actually sell students out by offering them up to marketers in exchange for money. amzn.to/1J2xHse

 

To unsubscribe from the NFS-L list, click the following link:
&*TICKET_URL(NFS-L,SIGNOFF);