Hi all,
The Commercialism in Education Research Unit at the National Education Policy Center released its 18th annual report on trends in schoolhouse commercialism:
Learning to be Watched: Surveillance Culture at School.
The report focuses on the development of a “surveillance culture” in schools: as children are increasingly directed online to do their schoolwork, they are exposed to tracking of their online behavior and subsequent targeted marketing.
This year’s report documents how schools facilitate the work of digital marketers and examines the effects of their relentless tracking of and marketing to children. Constant digital surveillance and marketing at school combine to normalize corporate involvement
in their education and in their lives more generally.
Below is some social media for sharing.
Sample Tweets:
·
When schools send kids online to do their work, they expose them to behavioral tracking and targeted marketing.
http://nepc.info/node/7976
·
Report on schoolhouse commercialism trends considers how schools facilitate the work of digital marketers.
http://nepc.info/node/7976
·
School-business “partnerships” exploit schools and children.
http://nepc.info/node/7976
·
When schools are underfunded, they become ripe for corporate exploitation.
http://nepc.info/node/7976
Facebook posts:
·
By sending children online to do their schoolwork, schools expose children to digital tracking and targeted marketing.
http://nepc.colorado.edu/publication/schoolhouse-commercialism-2015
·
If you strip away the rosy language of 'school-business partnership,' 'win-win situation,' 'giving back to the community,' and the like, what you see when you
look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. http://nepc.colorado.edu/publication/schoolhouse-commercialism-2015
·
Desperate for funding, school stakeholders often eagerly welcome marketers and do not recognize the threats that marketing brings to children’s well-being and
to the integrity of the education they receive.
http://nepc.colorado.edu/publication/schoolhouse-commercialism-2015
Thanks,
Colin Schwartz
Senior Nutrition Policy Associate
Center for Science in the Public Interest
1220 L Street, NW, Suite 300
Washington, D.C. 20005
202-777-8387
www.cspinet.org/nutritionpolicy