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Follow along with the latest #FarmToTableTalk podcasts,
subscribe, share, leave a comment or write a review and let's elevate this conversation. Check
out some of our latest guests at the Table:
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Edmund LaMacchia, Whole Foods Global VP of Perishables
Consumers, especially Millennials, want their food to be "responsibly produced". Whole Foods Markets are taking more steps to meet that demand at their over 400 stores
and their brand new "365" store format. The Global VP of Perishables, Edmund LaMacchia explains the Vision, lessons learned and future of providing shoppers with truly responsibly produced food, Organic and Conventional if it meets 8 criteria. Communications
and marketing of "responsibly grown" will continue to improve and to be a focus
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Dr. Craig Morris, AMS Deputy Administrator
Consumers may wonder if what is said about their food and how it is produced, is truthful. The Agricultural Marketing Service of the USDA has oversight and certification
programs that verify specific claims, such as "antibiotic free", cage free or country of origin. AMS Deputy Administrator Dr. Craig Morris explains "checkoff" programs fund farmer/rancher promotion to consumers. Country of Origin Labeling (COOL) is still in
effect for all commodities, except for beef and pork. Future areas of attention may relate to false claims on menus or farmers market about farm sources.
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Drew Nannis, Chief Marketing Officer of the Partnership for a Healthier America
Solving the childhood obesity crisis is being tackled by a public/private partnership that finally brings true marketing power to the effort. From the honorary Chairman,
First Lady Michelle Obama to celebrities like MVP Steph Curry, important goals have a better chance to deliver than ever before. The Chief Marketing Officer of the Partnership for America, Drew Nannis, explains the FNV campaign (Fruits and Vegetables)and why
a rock solid marketing effort will lead to a Healthier America!
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Miles McEvoy, Deputy Administrator of USDA Organic Program
New rules proposed for the USDA Organic Standards will raise requirements for organic livestock production. The Deputy Administrator of the USDA Organic program, Miles
McEvoy explains how livestock are to be treated if the changes go in to effect. The continued growth of Organics is taking place globally with implications for imports and exports of organic foods. Conventional farmers converting to Organics are generally
enthusiastic as they start down the transition road.
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There is a movement happening right now.
People want to know where their food comes from. They want explanation about: GMOs, Organic Certifications, what really is local? Free Range vs Cage Free, Fair trade
and Worker's Justice. Gaining mass attention starting with Food Inc. and Michael Pollan's Omnivores' Dilemma, there is an appetite to read, watch and question menus, food labels, marketing claims and policies about our food system. Finally there is a podcast
focusing on insightful conversations about these Farm To Table matters.
Your host Rodger Wasson is a food and agriculture veteran. Although he was the first of his family to leave the grain and livestock farm after five generations farming
in America, he's continually worked for and with farmers thoughout America and around the world.
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