Senior Communications Associate
View as a webpage: http://www.institute2000.org/2013/10/31/senior-communications-associate/
The Senior Communications Associate will assist the director of development and communications in developing and executing a strategic communications plan for the Institute for Family Health, a network of community health centers with a mission to promote affordable health care and healthy communities.
* Implement strategies to raise the public profile of the Institute for Family Health, and promote its activities, accomplishments and goals to key internal and external audiences:
o Develop and maintain relationships with journalists and thought leaders in the fields of health care and public health, and those focused on the communities served by the Institute;
o Monitor relevant news outlets and industry trends to ensure relevancy of the Institute's communications activities, identify opportunities to raise the organization's profile, and advance programmatic goals;
o Research, write, edit and distribute media pitches, advisories and press releases;
o Coordinate responses to media inquiries, as well as occasional site visits for press, funders, major donors, and industry and government leaders;
* Collaborate with the organization's clinical and program leaders to creatively document key activities, accomplishments, and needs:
o Research, write and edit content for distribution across multiple platforms, including the Institute's public website and social media feeds, relevant external websites, print and digital educational and marketing materials, and reports/whitepapers for the Institute's Board, executive management team, and fundraising staff;
o Develop strategic messaging and persuasive content targeted at engaging major donors and increasing unrestricted giving to the organization;
* Enhance internal systems and infrastructure to assure efficiency and effectiveness of all strategic communications activities:
o Develop the Institute's speakers' bureau through researching and calendaring of opportunities; providing training and technical assistance to speakers; promoting speakers to media outlets and scheduling speaker engagements;
o Other capacity-building activities as needed.
Requirements
* Bachelor's degree required, preferably with a major in journalism, communications, or public relations; master's degree preferred;
* Minimum three years relevant work experience in journalism, media relations, general communications, or the equivalent; some public health or health care experience preferred;
* Demonstrated experience in media planning and media outreach;
* Position is based in Manhattan, however, candidates must be willing to work 1-3 days per month at our upstate campus, with locations in Kingston, New Paltz, Poughkeepsie and nearby cities and towns; travel costs are reimbursable.
Skills
* Superior writing and editing skills; able to produce clear, compelling, well-organized written materials in a fast-paced environment;
* Ability to work independently and take initiative, as well as work as part of a team;
* Good judgment; comfortable speaking in public and representing the Institute for Family Health to media and other audiences;
* Strong analytic abilities; interest and ability to quickly digest complex information; comfortable working with new "content areas" on a regular basis;
* Solid understanding of media planning and strategic communications; familiarity with New York City and State media outlets a plus;
* Solid organizational skills and attention to detail;
* Solid knowledge of Microsoft Word and Excel.
Please email a cover letter with salary requirements, a resume and three writing samples to [log in to unmask]<mailto:[log in to unmask]>.
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