From: [log in to unmask] [mailto:[log in to unmask]]

Sent: Thursday, March 24, 2016 12:17 PM

To: Arlene Spark

Subject: Food Politics



Food Politics<http://www.foodpolitics.com>



________________________________







Posted: 24 Mar 2016 07:05 AM PDT



One of the newsletters I subscribe to, BeverageDaily.com, has a special edition—a collection of its articles—on what the industry is doing to address its biggest problem: reducing sugar.



What is the beverage industry doing to cut calories?<http://t.marketing1.william-reed.com/r/?id=h6ceeadf2,24d10134,24d13664&p1=16HhEPChu5A%2FvIFEuWO4hh4mlJu51Peh>



Health and wellness is at the forefront of consumers’ minds, and sugar gets plenty of bad press. Obesity is as big a concern as ever, and soft drinks are in the firing line.



What is the beverage industry doing to reduce calories? How are market leaders reformulating and revamping their portfolios; and what healthier brands are appearing?



From alternative sweeteners to packaging sizes, we look at what the industry is doing to cut calories – and how well these initiatives are working.



From reformulation to nutritional labeling, the non-alcoholic beverage industry has adopted a variety of strategies to reduce the calorie content of drinks. We look at how different strategies from around the world are being implemented. .. Read<http://t.marketing1.william-reed.com/r/?id=h6ceeadf2,24d10134,24d13665&p1=16HhEPChu5CMxQtdgD2BqUk4wabFsSl5>

§ UK sugar tax: comment and analysis<http://t.marketing1.william-reed.com/r/?id=h6ceeadf2,24d10134,24d13666&p1=16HhEPChu5DwwFyI8rgJUk7W3b1C8L8X>: The UK government has announced a sugar tax on sugar-sweetened beverages, which will come into effect in April 2018. From public health officials to think tanks, we take a look at some of the comments and analysis following the announcement.  .. Read <http://t.marketing1.william-reed.com/r/?id=h6ceeadf2,24d10134,24d13667&p1=16HhEPChu5AVgXSz7hCJBOSFHcMAYXRf>

§ Stevia’s star keeps rising: Mintel<http://t.marketing1.william-reed.com/r/?id=h6ceeadf2,24d10134,24d13668&p1=16HhEPChu5Al6XbiDynf80RviaULOgsm>The use of stevia in non-alcoholic beverage launches increased 487% between 2011 and 2015, according to figures from Mintel, with carbonates and RTD iced tea in particular turning to the natural sweetener. .. Read <http://t.marketing1.william-reed.com/r/?id=h6ceeadf2,24d10134,24d13669&p1=16HhEPChu5BSV3JCTo5u1wlscnX94Msc>

§ Canadian beverage company launches calorie-free organic energy water<http://t.marketing1.william-reed.com/r/?id=h6ceeadf2,24d10134,24d1366a&p1=16HhEPChu5D5SeGCXbYRsG73kP1IIuxv>: Natural energy beverage company, Guru, has launched a sugar-free, zero-calorie organic energy water in Canada… Read <http://t.marketing1.william-reed.com/r/?id=h6ceeadf2,24d10134,24d1366b&p1=16HhEPChu5CIyhIBadDnuV0o2YNvgX8Z>

§ Scientists find way to make sweetest sweetener taste sweeter<http://t.marketing1.william-reed.com/r/?id=h6ceeadf2,24d10134,24d1366c&p1=16HhEPChu5Aj9Kf3eRyUDrj4%2Byd5%2F9fa>: Japanese researchers have devised a method to make one of the sweetest natural sweeteners even sweeter in a development that will be seen as a breakthrough at a time when consumers are moving away from sugar… Read<http://t.marketing1.william-reed.com/r/?id=h6ceeadf2,24d10134,24d1366d&p1=16HhEPChu5A4Lo7uxg%2BLexAmu%2BAfQNvl>



You can see why the industry has a problem.  Sugar tastes good.  These other things not so much.





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