Subject: New report from EWG shows children’s cereals continue to be high in sugar



The Environmental Working Group (EWG) has released a new analysis of the sugar content of more than 1,500 breakfast cereals, including more than 180 child-directed cereals.  Key report findings include:



·        Every single one of the 181 children’s cereals analyzed by EWG contained added sugar.

·        Between 2011 and 2014, 14% of children’s cereal lowered sugar content; reformulated cereals lowered sugar by an average of 1 gram.

·        Children’s cereals have 40% more sugar than adult cereals.

·        Children’s cereals contain an average of 2½ teaspoons of sugar per standard serving and are 1/3 sugar.  Some are more than 50% sugar.



The report also includes recommendations for policy makers, food manufacturers, and consumers.  You can access the full report here.<http://www.ewg.org/research/childrens-cereals-sugar-pound/executive-summary>  To help share the report, model Tweets and Facebook posts are below.





EWG ranks most sugary cereals. Check out the "Hall of Shame” - http://bit.ly/1mVIr2g #foodanswered



A single serving of some children’s cereals contains nearly as much sugar as three Chips Ahoy! cookies.



Do you know how much sugar is in your child’s favorite cereal?  Learn more: http://bit.ly/1mVIr2g



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This report provides another opportunity to urge Quaker Oats to reformulate Cap’N Crunch’s Oops! to cut the sugars, drop the artificial dyes, and add actual fruit!  Below are the social media posts we shared last week.











Kate Klimczak

Nutrition Policy Associate

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