February 18, 2013





Dear Students,



The Department of Communication Studies at The College of New Jersey has launched its first summer study abroad program, a three week health communication internship in Durban, South Africa. The opportunity encourages students from any college or university to learn how South African health communication professionals save lives through "Entertainment-Education", embedding health promotion and risk reduction messages in song, dance, drama, comics, radio, and top-ranked TV dramas. 



As leader of the internship, I have scheduled sessions with some of Sub-Saharan Africa's leading professionals in Entertainment-Education (EE), several of whom I met last summer in order to prepare the groundwork for this internship. I am teaching a course this spring (Advanced Student-Faculty Research - Health, Development, and Entertainment-Education)that gives students some background on EE, as well as an opportunity to begin designing health communication campaigns that can be adapted to a variety of situations or channels, including, I anticipate, mobile phone formats and games.  Since many people have mobile phones in developing countries, anything that can be conveyed through that channel has a good chance of reaching difficult-to-reach populations.



I attach a poster for the summer internship, my anticipated internship syllabus, and a short bio sketch on my personal qualifications.  



With appreciation,



John





--

John C. Pollock, Ph.D., MPA

South Africa Internship Leader

Professor

Communication Studies Dept.

The College of New Jersey, Ewing, NJ 08628 [log in to unmask] preferred tel. 732-371-7022 Office Hours spring 2013: Mon/Thur: 2:15-4 PM; Wed.: 2:00 - 3:45 PM



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