From: National Good Food Network On Behalf Of National Good Food Subject: NGFN Webinar Jan 17 - Production Planning to Increase Market Efficiency: Reducing Financial Risk Through Food Hubs Our monthly NGFN Webinars are interactive sessions that give you the opportunity to learn and connect with on-the-ground practitioners and experts. Is this email not displaying correctly? View it in your browser<http://us1.campaign-archive2.com/?u=f6e853d37c1ed4db967a79125&id=2d1d4b3fd2&e=c0f3995a83>. [The National Good Food Network]<http://wallacecenter.us1.list-manage.com/track/click?u=f6e853d37c1ed4db967a79125&id=19c99847b4&e=c0f3995a83> National Good Food Network Webinar Production Planning to Increase Market Efficiency: Reducing Financial Risk Through Food Hubs Thursday, January 17 3:30 - 4:45pm ET Free! Register Now<http://wallacecenter.us1.list-manage.com/track/click?u=f6e853d37c1ed4db967a79125&id=1b4cbf9b4b&e=c0f3995a83> One benefit producers find working with food hubs is the long-term, transparent relationship characteristic of a value chain. Transparency can increase market efficiency by making an effort to find that inscrutable balance between supply and demand. The key to that process is production planning. A food hub has the valuable position of bring in the middle of the transaction, so they have an understanding of what the buyers want, and the adjustments that producers can reasonably make to meet that demand. Two food hubs will present their different methods for doing production planning. We'll also hear from a farmer to share his perspective - what is it like to cede some of the decision making for what to plant to your buyer? This webinar made possible through a grant from the USDA Risk Management Agency. 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