It's Only Natural campaign launch, from HHS
On Monday, April 15, Surgeon General Regina M. Benjamin announced the launch of It's Only Natural<http://www.womenshealth.gov/ItsOnlyNatural/>, a new public education campaign that aims to raise awareness among African American women of the importance of and benefits associated with breastfeeding and provide helpful tips.
It's Only Natural was developed to equip new moms with practical information and emotional support from peers, as well as tips and education about the benefits of breastfeeding and how to make it work in their own lives. The materials were specifically designed to reflect the experience of African American moms, and include:
*        video testimonials from new moms talking about the challenges they have overcome, providing breastfeeding tips, sharing their individual stories, and much more;
*        articles on a variety of topics ranging from laws supporting breastfeeding to how to fit breastfeeding into your daily life;
*        two fact sheets, which contain proper holding and latching techniques, as well as information on managing discomfort and how much milk is enough; and
*        radio public service announcements.

To learn more about the campaign, visit www.womenshealth.gov/ItsOnlyNatural<http://www.womenshealth.gov/ItsOnlyNatural>.

[It's only natural. mother's love. mother's milk]

"One of the most highly effective preventive measures a mother can take to protect the health of her infant and herself is to breastfeed," said Surgeon General Benjamin. "By raising awareness, the success rate among mothers who want to breastfeed can be greatly improved through active support from their families, their friends and the community."



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